Description
This book approaches various uses of metaphor in specialised discourses, covering such varied fields as business and economics, law, politics and diplomacy, fashion, and maritime discourse, among others. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others.
The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.
Aimed primarily at scholars and graduate students of specialised and professional discourse, “Metaphor in Economics and Specialised Discourse” will also interest researchers and professionals interested in the use of specialised language.
Contents
Introduction: Metaphor and specialised discourse
José Mateo and Francisco Yus
SECTION I: METAPHOR IN THE DISCOURSE OF BUSINESS AND ECONOMICS
Chapter 1
Ad hoc concepts in humorous financial metaphors. A pragmatic approach
José Mateo and Francisco Yus
Chapter 2
War and health metaphors in financial discourse: The case of “Letter to Shareholders” in annual reports
Chelo Vargas-Sierra and Antonio Moreno-Sandoval
Chapter 3
Do business English students use metaphors? An analysis of complex metaphoric patterns in students’ business diaries
Andreea Rosca
Chapter 4
The metaphor in economics and financial blogs in Spanish
José Joaquín Martínez Egido
SECTION II: METAPHOR IN THE DISCOURSE OF POLITICS, DIPLOMACY AND LAW
Chapter 5
The English Supreme Court vs Boris Johnson: Legal metaphors for a constitutional crisis
Maria Angeles Orts Llopis
Chapter 6
Legitimation by metaphor: Figurative uses of language in academic discourse pro-EU and anti-EU policies
Miguel Ángel Campos-Pardillos
Chapter 7
The language of diplomacy and the interpreter’s metaphoric and imagological dilemmas
Catalina Iliescu Gheorghiu
SECTION III: METAPHOR IN OTHER SPECIALISED DISCOURSES
Chapter 8
Metaphors in marine engineering journals: An Overview
Silvia Molina Plaza
Chapter 9
Metaphorisation in Fashion Designers’ TED Talks
Isabel Balteiro
Chapter 10
The battles of language revisited. Metalinguistic metaphors in informative speech about feminist language
Carmen Marimón Llorca
Chapter 11
Neología y terminología en las ciencias de la salud: Aproximación a la metáfora terminológica en el discurso de la Reproducción Asistida
Carmen Sánchez Manzanares and M. Isabel Santamaría Pérez
